Over the past month we have discussed various locations within your storefront where vinyl graphics can be installed to advertise, promote and/or create the desired atmosphere. As with all signs, it is important that your wall, window, and floor graphics effectively communicate your desired message. Your graphics should support your company’s brand identity. Your brand identity are the promises you make to your customers and the perception your customers have of you. If your company’s name is A+ Plumbing then you better deliver service that a customer would rate A+. As well, if your logo for your car dealership has a high end luxury car your customers will be expecting that you deliver high end service. Your vinyl graphics will deliver for you effectively only if your company name and logo are in line with the message of the graphics.
Let’s discuss this concept by using a fictitious customer design request. A business owner requests a design for a window and wall graphic. Her current storefront window graphic has the the words “Jen’s Shop” in white lettering. This will do nothing for Jen’s business unless it clearly identifies what Jen’s Shop is selling. In this case we would suggest she emphasis what she sells which is flowers. We would install the words “Flower Arrangements” in larger lettering to get this message across clearly to people driving by. In speaking with Jen she reports that she is looking to set herself apart from her competition. She describes her vision of a old world flower shop. By applying wall graphics that set the scene and make the customers feel like they are walking into a little shop in Italy. These added designs will create the message that are in line with her brand identity.
Using your company name, logo, and brand identity a professional sign company like Ready 2 Run Graphics & Signs can work with you to create a storefront that reflects the personality and brand of your company. Our goal is to help you generate more revenue and grow your business. Our sales associates can work with you to bring your visions to print call us today.